Ugly Betty Diet Coke Launch

Diet Coke has launched a limited edition, customisable bottle based on Channel 4’s Ugly Betty, to be sold exclusively in Selfridges’ stores. The bottle has been designed by Ugly Betty stylist, Patricia Field.
To launch the exclusive bottles, Kirkwall was asked to film behind the scenes footage of the launch at Selfridges, which involved 5 Ugly Betty look-a-likes.
The footage was filmed, edited and delivered same day using a digital work flow to ensure a speedier sign off and maintain the ‘newsworthiness’ of the story.